So that you've mentioned quite a few stages to creating a few of these types of videos. I suppose we start at the very beginning, you mentioned preparation. Can you take us through what that means
Alright. So Chris, he probably enjoys soccer, right? Can he have a team? Liverpool. Liverpool. Okay. And is there an opposing group that it is only a rivalry? There the biggest ones. Manchester United, that everybody knows. Okay. So Liverpool, Manchester United. Okay. So there is like any friction, heavy competition. Okay. So if we are going to create a video, we have to get a purpose of the movie. The number two is that we need to identify our viewers. Who Do we want watching this video? So I'd say it'd be people who are like hardcore Liverpool, Liverpool buffs like your brother. Okay. And we must start breaking down of some of the things that they, they sort of rally around that would have them excited. And what would be one of these things that you'd think, well, beating Manchester United scoring goals.
How you would then strategy that. Yeah. We did a lot of research. We were doing a great deal of preparation. Now we would like to begin executing on these things. For me there's a formula for every video, and uh and this formulation is exactly what creators will need to make to themselves. And there's a few components to this formulation it, that it's universal for everyone. The first one is, and that we already prepared for is a hook. We need to grab their attention. Now that hook is different on youtube versus Facebook. Allow me to give an example of that to you. So like on youtube the hook will be like five seconds. And on Facebook it's gonna be completely different because you are, you may have audio on or not. As you're kind of flipping through their feed, and you maybe have a maybe a second to three seconds.
And even on Instagram, it's going to be different. And so looking at this, it's similar to that hook is similar to the part that is most essential. And I'd really put a great deal of work and energy to attempt to work out how you are going to captivate people's focus and how you suck them into the content. That after that, after the hook, then you can reinforce your brand. So in case you have a brand, you can have a component. This is an optional thing. Uh, it truly depends on which kind of content that is video you are creating, you know, and, and then two, you're moving into the meat of the content. Here's something which I found over, you know, 40 some odd billion opinions. It's like folks have a tolerance. And I, I've been on Facebook, although whether you've dropped in this class, I don't know and I've never turned on the audio.
In relation to create one of these? Yeah. Rather than preparing, and it is really interesting because a lot of people, they are more about performing. And I found that if you truly wish to be successful, it's about the groundwork of knowing precisely what you're going to do, the way you're going to do it. So I like to start to determine why I'm making the movie. It ought to have a very specific function. Um, I believe it'd be really pertinent to actually have you go through this procedure. What exactly does that sound good? Okay. Let's just say that you are attempting to sell some merge. Okay. And you're trying to sell it. You have anything or some product. Okay. Tell me somebody that you really know really well. Um, besides Joey and David, my brother. Okay. So yourbrother David. Okay. Chris. Brother Chris.
Of course. Yeah, that is logical. Okay. So talking about video editing from type of my expertise and I'm not a professional video editor and I understand how much work goes into doing a lot of these things you state, you know, the, the captions Mimi finding, actually just putting titles in the top and bottom of your movie can take hours for many people and some people seeing this may have no clue how to do this. So I guess in that regard, is it worth the opportunity to do that? Could it be worth the time to sit down, maybe put into editing the movie or spending money to sort of with somebody else, We're going to discuss the 1 type of video you need so as to blow off your small business, but not. We're going to discuss make and the way to structure that video. Let's go.
Now presumably you'd take the content you just shot with Reese in your telephone or whatever into an editing package or to some post production. I guess. Can you want to talk about what you do at that stage? Ready to disperse
You might have two or three distinct versions of a video and you can test it to like, such as seriously what we do is we will just throw a few bucks behind it and and see how it converts. If it Works really nicely, you do not need to devote that much cash to work out if people actually click on it, engage with it, how much they saw the movie to see if it actually works. And really connect with them on an emotional level and so spending the time in place to creating your video engage with all the audience, it gives you a greater chance for them to actually share.
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back into our movie show where we're discussing video, but more specifically the types of video you should be creating to drive more profit and more cliquey worthy movie opinions into your small business. In the previous video we discussed this video promoting industry's state. When producing content Basically what's working by now. In this video we're likely to discuss the video content at a little more detail and talk about ways to make the one video you ought to be creating immediately to drive more clicks, more visitors, and more sales on any item or service which you are offering.
So Darryl, in the first video we talked briefly on the type of video content that you ought to be producing, what favor for anybody that didn't observe that or simply to refresh some memories, which sort of video? What sort of movie is that, if there's one video you should create um, as a organization? Yeah, for me it's a societal video and two to kind of take a little farther then, um, and kind of remind everybody which type of video that is. Can you explain what a societal video is, but also that type of movie is so vital?
However, the algorithm on youtube otherwise, you know, you'd do it otherwise on, on Instagram and distinct on Twitter. But Facebook, I think a great deal of people that are watching this video want to capitalize on this and that's a simple way to say, hey look, if you could have this page which has a reach of let us say you understand, 10,000 enjoys that they really posted it, who knows just how a lot of you is they are going to get. Um, and, and you kind of reaches out to all these different pages where it goes straight back to your movie, and all the analytics gets. Yeah, it is really cool. No, that is cool. You have infused it with, with paid ads, although now with strategy, like for me, I enjoy organic. Paid advertisements is the best way to get into in the front of the right people at the ideal time. And if you understand what you're doing, it can be very, very powerful. We're doing a video around Liverpool, if you do not know what you are doing, it is still be powerful because as soon as you say, okay?
You're good. Uh in the event that you truly want your movie to be seen, you will need to have of how you're going to disperse it, a preparation stage. So back you're like, okay, who's going to discuss this movie? Are you going to participate with them? You know, is it going to be achieved through ads natural or is it going to become a mixed strategy where you really doing organic and adds? Uh, for me personally, I love other stations out there. I love other webpages on Facebook cause they need to feed the algorithm. They need to really obtain their posts outreach increased. And a great deal of people are willing to talk about your video. Uh, but furthermore, they're, they are able to cross post your own video. And therefore it's like coming on their page and it's like an true content, even it isn't theirs.
Perhaps you have never, you simply watched the, the captions and stuff like that? I really do. I catch myself. I am like, why did not it flip ? But it's so much better with salad. Right. Nonetheless, it's like individuals consume at different times, different times of the day. Um, but what I found is if you can hook themif you can get that hook, whether it's about Facebook, on Youtube, on Instagram, you actually need them for 20 minutes and then that 20 seconds should be your gold. It's like you need to fortify that hook or you have to reinforce what your value proposition is to get them in, while it is a title or a thumbnail or however you're pulling them in to that movie. Um, you need to reinforce that since in the event that you don't, you're going to have the hockey stick on effect. That means the people that begin washing it start to leave, you know, and you not going to have anybody watching it.
We're discussing shooting content, we're talking about incorporating texts, including images, animations, and we're also talking about adding captions, Emojis, all that stuff can be built and edited it directly inside of [inaudible]. The main reason we constructed clip Ian was that it's accessible to absolutely everybody and we are talking even if you've never created a video earlier, you would like to get into movie creation for your business or you are an expert, you can create what you may create anywhere else right inside of Klipfolio and what's more, even in the event that you don't wish to take your own content clippy or gives you access to a comprehensive library of video clips, images and audio, she is able to pull all of this stuff together to build videos. We will even throw in customizable templates. Therefore, if you fill in a little bit uninspired, for example, you can catch one of our pre done video templates, then alter the text and the colours, upload your branding and your performing clip. Eao is your video creator and it is going to alter the way both novices and professionals create video moving forward. We cannot wait to show you it, so be certain that you enter your email below. In the next video, we are going to pull back the curtain on Filipeo and show you it's likely to change the way that you create content to your company and the way this platform works. We'll see you.
Right, right. And something which I found is even once you've got a video that's performing very well, you know, um, the way that the algorithm operates on Facebook and other items, it's like maybe in six weeks or seven months you do another cut and then upload it, learn from what you have, all the information that's there and say, fine, what if we analyzed this down since we had a kind of a fall off here. Maybe we add, you know, something to pull on them in visually here. Uh, you are able to do that. And, and in which you're in a position to do it, essentially you're able to succeed because people will tend to forget what they saw, you know, from six weeks ago.
It may sort of look like it's theirs. And that is a thing. So return to your case we said, hey, if we are going to really make a movie about your brother along with his soccer team about Liverpool, while it's bad or good or anything, I'd like create a list of each, uh, webpage on Facebook on Instagram that will be pro or con. You know that is who we want to contact. And believe it or not, you know, becoming, uh, those relations with these individuals is a way to have increase. And I found that if you can get like six or five or 10 stations or pages which are similar to yours that are eager to share your articles, I suggest that explodes your, your growth, that explodes yourown reach and you're likely to have the perspectives that come with it if you truly have done a great job with your video.
Alright. Ready created the movie. So we don't load it now. Yep. That yousay, alright that distribution and'd say the Majority of the people
Or perhaps linkedin. Yeah. And so that's part of the prep preparatory stage, right? And what we're attempting to do is figure out, okay, here is what would work on Instagram. Maybe there is something or a hook which's a bit better on Facebook and here is something. That means you may actually have the meat of this content be the same. But how you're actually shooting on the movie, the way that it's actually delivered is a little bit different. And where you likely that is, uh, you know, the different ways to really connect on platform.
And what's the first thing that you think he's going to perform? Probably share the video, once that link with the movie fills. He's going to discuss it with not only 1 person, but he is gonna share with everyone that really enjoys what's happening, you know? And that right there's outright critical. Then the next issue is, uh, really trying to describe what would be a great hook cause just like you only have a few few seconds to grab his attention. And I think, okay, what do we do to catch his attention? You know? And, and maybe it's a caption you know, Liverpool's sucks. Yeah. I think, I believe that video would be watched by him. You know what I am saying? And I think he'd need to be sucked in as he tried to figure out what's going on in that video.
It's like once you find something cool and you're like, hey, you have ta check out this. You know, we must do that. We've got to that word of mouth. And that's where it's so powerful and that's exactly what the videos that are societal do. And after the center, basically of this content, you have to get a call to act. Um, also, and you may not believe, well, if it's a social video, I'm not really doing it for, you know, it's just more of an inspiration or it is merely a [inaudible] or anything. Since are you currently trying to develop an audience that call to action is still still crucial? Like when we talked about what is the purpose of the video, remember? Or if it is to sell products, we need to hit that buy button directly below the video or to push them into a landing page. Uh, you know, or whether it is for inspirational it's just like some thing or a Hashtag to unite a trigger, I mean the list goes on.
Well let us just target everyone that likes Liverpool, right? And let us target everyone that doesn't like Liverpool. And let's see if we could find some, some things happening here. And I believe that you could do that with organically, but should you infuse a little bit of cash, it'll be really interesting. The results. You can get your silently. Definitely. So I believe those secrets, uh, pretty amazing and, and anybody features an overview or a blueprint to make in not just a video publication. And for anyone we put together a guide that goes into what Daryl talked on the market. Um, that formula, that blueprint , um, a couple of distinct things that we didn't fit into this video, um, which you could grab below this video.
So it's like getting those hooks. And two, there is those organic hooks within the movie itself. Like he got himyou have to fortify whatever that title is. And I give that some thought. Um, and that the preparatory stage before you really go onto the next step. But there's one thing I really, really consider is what, what origin of medium are we going to use? Like is it going to become a better Instagram one than Facebook? Is it likely to be better on youtube or on Twitter? You know, what is going to be the best method and like you have to look at the stage of who you are trying to achieve. Now, one of the biggest errors, it's like, well I'll just distribute it everywhere, you know, and you are making a video seeking to go on each stage and that is a massive mistake. Yeah.
Yeah, like, like the movie part of the video editing is indeed crucial. It can either break or make a movie. Um, it doesn't matter your script is. It doesn't matter your camera and your production is. Really where it actually, the rubber meets the street to see if it's going to work or not, the editing is. And for me, once you're in a position to do it, it is well worth the resources worth the time. And when you put it together, it will convert a lot higher. That in the end of the day, that's by far apart from prep, uh, you know, the prep stage, and um and it's similar to the execution point to the editing is the most critical.
So we've discussed the first phase of preparing for a video preparation of video. Then we proceeded to obviously manufacturing and making the video. Can talk a bit about
When you actually have those bullet points of things that would really get there, get there, get them excited or something which's happening, I then attempt to think of what value can you truly bring that individual. So there you may attract value. Uh, with movie content you can aspire, you can educate or instruct, entertain, and occasionally when you're really good you can do all three at precisely the exact same time or you can get two of these. That is when you are really, really great once you're really giving it lots of thought inside. Now that having been said, once you do that, I attempt to website determine which value you're likely to attract to your planned audience. Yeah. And in that video, I try to bring those bullet points and bring some type of value. So whether it is like creating loyalty to his staff or talking how bad the other team is, that's some value he'll actually find.
So with that, just to kind of go further into this, and do you load the video at first to your webpage then contact all of these are the pages to allow them to know it is never, or would you choose a different strategy? Yeah I do that at the preparatory stage. I know I, the movies come in so I achieved because it may require a couple of weeks to get ahold of everyone or anything. Should you share mine kind item uh, and who knows, maybe you're like, Hey, I'll share your video. That's not a bad thing if you're doing PR crossposting right. Where the burden is, uh, simply to share a movie is not. Like you've got to cross it and you have to give them privileges. And the same for, you know, you're posting their articles, but that is kind of the key on Facebook.
Yeah, that makes sense. And as soon as you've been through these phases a few occasions I guess from looking at these three phases, and you do distinct edits which is vital as you say. And most people might, you know, she video, I have been guilty of this in the past and it'll throw up believing it is ready without much post stuff that is edited. However, I can see just how important it's to do different variations as when you discover you may continue following that blueprint over and over and over again.
That is logical. Makes Sense. Okay. So that makes total sense. Um, but something I want to circle back on really fast is you mentioned if you are creating video and among those ideas everybody has, I mean, I've had this before when I've created videos, I will only share the same video anyplace. Can you elaborate about why this is a lousy idea? And that is a type of a bad idea procedure.
All you need to do is opt in, pop up your email in there, we'll send you that manual. So throughout this movie and the very first video, we've talked a great deal about creating the ideal video which includes everything from naturally prep, right how to shooting the movie and then of course the article of where you have got to edit the video up in the right way and to receive the very best distribution. Now that all is very difficult. The majority of individuals don't have access to expensive camera equipment to take film content. For example. Most people don't have access or the skills to utilize editing software that is complex either, and that's the reason why we construct Klipfolio. Klipfolio is an internet based video creator that permits you to make amazing looking videos. Just like the videos we've talked about at the palm of the hand in the two videos.
The post production is probably the most crucial component of getting a great slice of video out there. And the reason is because you put a great deal of work in planning, you devote a great deal of time doing manufacturing, but actually where the magic is is actually getting the components which will really engage. And also the edit itself, um, is that pacing will keep people's attention the whole time and pacing can be created by you. Uh at is like we are, we're working to determine how we're going to distribute it. We would do it differently compared to Facebook. For instance. Because that is the way that it is on youtube we'd be in a 16. Right? And, and then to, uh, we would burn off in our captions. Uh, we would actually just upload caption files.
But on Facebook we want to burn it in because some people don't have that option on and you want to make sure that when they are scrolling through it, you are grabbing that focus. And so he is like, really? Exactly. And it is like the ratio we wish to be a one by one ratio of square ratio. Right? So what other components which we may actually add to that file? Is it like to make it more of a video meme where we are putting texts the beginning of the end, um, you know, is it engaging with several kinds of elements? That's the things that you've got to look at when you are doing the movie edit. The thing that I love is we have options like cause we need to we did four or five distinct versions and if we did the manufacturing right.
So if we speak about going onto each platforms, I believe that is, this is very significant also. There are obviously I think there are just two elements you may tell me. The largest one that we think of is that the ratio of the video. So in the event that you create in one video, you've got to think about how the other ones are transcribed into by that. However, is there other, anything else you would kind of want to be aware of if you're going to be generating content for state, Instagram or Facebook
What's that for production? You know, like a lot of people put a great deal of consideration concerning how things come together and like what kind of camera to use and so on etc. However, I believe it is like be elastic. Although we prepared, when you're really doing the movie, you'll probably have a script and have like this you are likely to have things come to you. They are like, oh, this could be a lot better if we did so and you know, take different variations. Just like you've got time, simply shoot some variants. Hey, maybe this will work better than that. And you know, that will aid you the post production stage.
Or if we think of gamers, maybe Mohamed Sala, he's, that Liverpool is greatest player could possibly be hitting on scoring against United, I don't know. Yeah, yeah, you are able to do clips such as this. But even talking about they adore, you know, Liverpool. And, and the of it. Um, so I love to try to identify a few things. These are bullet points of what could that person that when he watches with video actually resonate with. And two, I really do research. Like I wish to go out there and even understand how well I know someone, I am like, what else is going on out there? I do some research online seeking to see if there. Particularly when it's dealing with the issue available uh. So like for Liverpool, is there anything that is going on that will be in the information that would be applicable to, to the video now?
And so you have to reinforce it. And, and that point when we were speaking about your brother, it's like if you add one of those other components which is like, yeah, yeah, I enjoy this video. You know, you're like, totally go from that point. That is where he will stay on just a little bit. And if you get 20 seconds, if he will reach that point and actually feel some kind of connection to the movie, they will watch another minute, does not subsequently result in more engagement on the movies too. So then they'd be more prone. And 12 we view comments. It's like as you're connecting with them and you're speaking their language or however you're going to it, you are connecting with them on a psychological level and that they feel a part of something and they feel just like dumb. It that humanity feels bound to do.
You know, that can be among the things that you could ever perform and before we do that, there is a lot of people who just pick up a camera and begin recording. And there are stages, such as you mentioned, there is a stage of preparation, there is a point of production, there is a stage of post production, then there's a stage for distribution. And every one of these stages are critical, uh, and they function in harmony to really get your movie being seen.
It's like you have articles and it can be shared by you but it has to be changed. Yeah. Since how you see on Instagram differs. The best way to see on Facebook and you see on Youtube, how different, how you see onLinkedin or even Twitter. And so at the end of the day, what we need to do would be to understand how folks consume content on this , that stage and earn content that would actually work. Uh, and that's, that's the difference. You say and can go through precisely the exact same production, okay, I will take some of this. It is like you might have a 10 minute video on youtube, but you are likely to just slice out maybe two minutes or three minutes , on Facebook because it is going to perform a whole lot better like that.